FDY3005 Becoming an Effective Leader Assessment Brief 2026 | Arden University
FDY3005 Assessment Brief
As part of the formal assessment for the module Becoming an Effective Leader, you are required to submit the assessment that is described in this assessment brief.
Learning Outcomes:
After completing the module, you should be able to:
- Explain a suitable business idea and outline the preferred business structure.
- Select and justify appropriate leadership and management techniques, supported by relevant theories.
- Demonstrate an understanding of marketing and pricing strategies, applying these to a business idea.
- Graduate Attribute 2 Contextually Innovative. Develop a structured business plan to assess the feasibility of their proposed idea.
All learning outcomes must be met to pass the module.
Guidance
Your assignment should address all the elements of the assignment task set out below and include:
- a title page containing your student number and word count
- the module name
- the submission deadline and the exact word count of your submitted document.
- the appendices if relevant; and
- a reference list in the AU Harvard system(s).
You must not include your name in your submission because Arden University operates anonymous marking, which means that markers should not be aware of the identity of the student. However, please do not forget to include your STU number.
Maximum word count: 2000 words
Please refer to the full word count policy, which can be found in the Student Policies section here: Arden University | Regulatory Framework
The word count includes everything in the main body of the assessment (including in-text citations and references). The word count excludes numerical data in tables, figures, diagrams, footnotes, reference list and appendices. All other printed words ARE included in the word count.
Students who exceed the wordcount by up to a 10% margin will not be penalised. Students should note that no marks will be assigned to work exceeding the specified limit once the maximum assessment size limit has been reached.
Assignment Task
In this module assessment, you will show your understanding of what is needed to effectively lead and manage a new start-up business.
You are an entrepreneur looking to start a new business, and you come across a competition where entrepreneurs can pitch a new business idea to investors who want to invest in business startups. They are looking for future business leaders.
The investors are interested in business ideas that help make everyday life easier.
Entrepreneurs are encouraged to be creative within this theme, but the business idea must relate to it in some way or form.
To enter the competition, you need to write a 2000-word business plan. The plan will pitch your idea. It must persuade the investors that you have a good understanding of what is needed to effectively lead and manage a new start-up business.
Below is the template for your business plan that you need to fill in to enter the competition. A Microsoft Word template is available on iLearn for you to write up your plan.
Your plan should showcase your business idea, so your plan needs to give as much detail as possible about your specific business idea.
It is a requirement for students to use the template below.
This can be found on iLearn under the assessments tab.
| Section | Instructions |
|---|---|
| Description of your business idea (350 words) LO1 & LO4 |
|
| Unique selling point (USP) (100 words) LO1 |
|
| Business structure (250 words) LO1 | Select one of the following for your business:
Describe how your business will be structured and explain why this is the best structure for your business. |
| Your leadership skills (700 words) LO2 | The investors want to know what you are like as a leader. Complete the leadership audit you will find on iLearn lesson 3 within the face-to-face materials, or in My Assessments on iLearn. Discuss the results. What have you learned about your leadership style? Which of the following leadership styles would you adopt (choose one)? Explain why this would be the best choice for both you and your business.
Which motivational theory would you use for your employees and why?
|
| Marketing plan (500 words) LO3 | The investors want you to prepare a short talk explaining your marketing plan. Write the text for your talk – write in full sentences. Your talk should include:
1. Product: The product element refers to the products or services the business sells. A business should conduct market research to find out the needs and wants of its target market. 2. Promotion: Promotion is the method a business uses to create interest in its products and services among its customers and potential customers. The main aim of promotion is to either persuade customers to purchase or inform them about products. Types of promotion include: TV adverts, use of billboards, and social media activity 3. Price: Price is the amount a business charges its customers for its product or service. Prices are set according to how much a customer is willing and able to pay. Customers want value for money, and this may mean a business needs to set low prices to generate high levels of sales. 4. Place: Place refers to where the customer can purchase the product or service from, such as online, a retail store, or directly from the manufacturer. Place can also include the channel of distribution used to get the product from the manufacturer to the final customer. Types of distribution include: manufacturer → customer manufacturer → wholesaler → retailer → customer |
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Final Portfolio Submission
Assessments Submitted Late Will not be accepted.
Please submit your portfolio as a Word document. A template is provided on the module iLearn site. Please use the template, as it will make sure that you include all the evidence asked for.
You must ensure that the submitted assessment is all your own work and that all sources used are correctly attributed. Penalties apply to assessments that show evidence of academic unfair practice. (See the Student Handbook, which is available on the A-Z key information on iLearn.)
Assessment Support
We strongly encourage you to engage with our assessment support options as you work through your assessment task(s):
- Book a tutorial with a Foundation Year lecturer.
- Academic Skills Team – book an appointment with a tutor here
- Academic Skills Team – book a workshop
- Academic Skills Team – view resources
- For support with English Language, visit the English Language Hub
Formative Feedback
You can submit a full/partial draft of your work for feedback.
Submit a copy of your draft using the Turnitin formative draft link by the given deadline. You can find the deadline for your draft on iLearn. You can submit your draft on iLearn under the ‘My Assessment’ tab.
Formative tasks allow you to check your understanding of key concepts and, therefore, help you prepare for the final portfolio submission.
Your lecturer will provide verbal/written feedback to help you improve your assessment before submitting your final portfolio in week 10.
Referencing Guidance
You MUST underpin your analysis and evaluation of the key issues with appropriate and wide-ranging academic research and ensure this is referenced using the AU Harvard system. Follow this link to find the referencing guides for your subject: Arden Library
Please refer to the referencing guides for guidance on how to reference any use of artificial intelligence in the writing of your assessments. You can access the referencing guides here: Arden Library
Assessment Criteria for FDY3005
| Criteria | Outstanding (80%+) | Excellent (70–79) | Very Good (60–69) | Good (50–59) | Satisfactory (40–49) | Marginal Fail (30–39) | Fail (0–29) |
|---|---|---|---|---|---|---|---|
| Knowledge, Understanding and Interpretation | Outstanding knowledge and understanding with a wide-ranging awareness of the topic and the ability to engage with theory and contextual awareness. | Excellent knowledge and understanding demonstrated through a clear and confident approach with strong contextual awareness. | Very good knowledge and understanding with sound contextual awareness and clear engagement with theory. | Good knowledge and understanding with some awareness of context and appropriate engagement with theory. | A satisfactory knowledge base with some gaps in understanding and limited contextual awareness. | Weak understanding with significant gaps in knowledge and limited engagement with theory. | Very poor knowledge and understanding with little evidence of engagement with theory. |
| Subject Knowledge and Understanding | Knowledge base is extensive and demonstrates a sophisticated understanding of the subject area and its context. | Knowledge base is strong and demonstrates clear understanding of subject principles and context. | Good knowledge base with appropriate understanding of the subject and context. | Adequate understanding of subject principles and context. | Limited understanding with noticeable gaps in knowledge. | Poor understanding with significant weaknesses. | Very weak understanding of subject knowledge. |
| Research, Analysis and Evaluation | Extensive research with sophisticated analysis and evaluation demonstrating critical thinking and insight. | Strong research and clear analytical thinking with effective evaluation. | Good research with sound analytical approach and appropriate evaluation. | Adequate research with some analysis and evaluation. | Limited research with basic analysis. | Weak research with little analytical thinking. | Very poor research and lack of analysis. |
| Structure and Communication | Exceptionally well-structured work with clear, fluent and professional communication. | Very well-structured work with clear and coherent communication. | Well-structured work with good clarity of expression. | Adequately structured with generally clear communication. | Basic structure but limited clarity. | Poor structure with unclear communication. | No clear structure and very weak communication. |
| Professional and Academic Skills | Outstanding academic and professional skills demonstrated consistently. | Excellent academic skills with high professional standards. | Very good academic skills and appropriate professional awareness. | Good academic skills with some professional awareness. | Basic academic skills demonstrated. | Weak academic skills with limited professional awareness. | Very weak academic skills and lack of professional |
