BA603 Strategic Marketing Management (603/1037/6) Qualifi Level 6 Diploma BA603 (603/1037/6) Assignment Brief 2026 Qualification Qualifi Level 6 Diploma in Business Administration Qualification No (RQF) 603/1037/6 Unit Name Strategic Marketing Management Unit Reference BA603 No of Credits 20 Credits Introduction Prior to attempting this coursework assignment, Learners must familiarise themselves with the following policies:
Centre Specification o Can be found at https://qualifi.net/qualifi-level-6-diploma-in-business-administration/ Qualifi Quality Assurance Standards Qualifi Quality Policy Statement Plagiarism And Collusion In submitting the assignment Learner’s must complete a statement of authenticity confirming that the work submitted for all tasks is their own. The statement should also include the word count.
Your accredited study centre will direct you to the appropriate software that checks the level of similarity. Qualifi recommends the use of https://www.turnitin.com as a part of the assessment.
Plagiarism and collusion are treated very seriously. Plagiarism involves presenting work, excerpts, ideas or passages of another author without appropriate referencing and attribution.
Collusion occurs when two or more learners submit work which is so alike in ideas, content, wording and/or structure that the similarity goes beyond what might have been mere coincidence
Please familiarise yourself on Qualifi’s Malpractice and Maladministration policy, where you can find further information
Referencing A professional approach to work is expected from all learners. Learners must therefore identify and acknowledge ALL sources/methodologies/applications used.
The learner must use an appropriate referencing system to achieve this. Marks are not awarded for the use of English; however, the learner must express ideas clearly and ensure that appropriate terminology is used to convey accuracy in meaning.
Qualifi recommends using Harvard Style of Referencing throughout your work.
Appendices You may include appendices to support your work, however appendices must only contain additional supporting information, and must be clearly referenced in your assignment.
You may also include tables, graphs, diagrams, Gantt chart and flowcharts that support the main report should be incorporated into the back of the assignment report that is submitted.
Any published secondary information such as annual reports and company literature, should be referenced in the main text of the assignment, in accordance of Harvard Style Referencing, and referenced at the end of the assignment.
Confidentiality Where a Learner is using organisational information that deals with sensitive material or issues, they must seek the advice and permission from that organisation about its inclusion.
Where confidentiality is an issue, Learners are advised to anonymise their assignment report so that it cannot be attributed to that particular organisation.
Word Count Policy Learners must comply with the required word count, within a margin of +10%. These rules exclude the index, headings, tables, images, footnotes, appendices and information contained within references and bibliographies.
When an assessment task requires learners to produce presentation slides with supporting notes, the word count applies to the supporting notes only.
Submission Of Assignments All work to be submitted on the due date as per Centre’s advice.
All work must be submitted in a single electronic document (.doc file), or via Turnitin, where applicable.
This should go to the tutor and Centre Manager/Programme Director, plus one hard copy posted to the Centre Manager (if required)
Marking And Grades Qualifi uses a standard marking rubric for all assignments, and you can find the details at the end of this document.
Unless stated elsewhere, Learners must answer all questions in this document.
Assignment Question Scenario Learners may use their own employment context, or that of another organisation with which they are very familiar, to base their assignment. However, in the case that they are not able to do so, please use the below scenario:
Consider you are hired as a Marketing Manager at the strategic level in the Multinational Company. How can you apply theories, concepts, issues and practice of Strategic marketing management relating to product, price, place, promotion and other marketing mixes in your role to develop competitive marketing strategies? You can explore your answer by writing Environment Analysis, Marketing Mix, Segmentation, Target Market, and the development of Strategic marketing plan for implementation. You must write a minimum 2000 words in length assignment to cover main topics that you have covered with the Strategic Marketing Management to meet the following learning outcomes
(Tasks & Assessment Criteria) of the unit.
Task 1 650 Build an effective marketing strategy.
1.1: Identify main types of marketing strategies.
1.2: Conduct a market analysis for the organisation.
1.3: Use the market analysis to build a marketing strategy for the organisation.
1.4: Identify the strengths and weaknesses of the organisation marketing strategy.
Assessment Criteria
1.1: Identify main types of marketing strategies.
1.2: Conduct a market analysis for the organisation.
1.3: Use the market analysis to build a marketing strategy for the organisation.
1.4: Identify the strengths and weaknesses of the organisation marketing strategy.
Task 2 500 Develop the marketing plan for effective decision-making.
2.1: Identify the purpose of marketing plan.
2.2: Identify the benefits of developing sales and marketing plan.
2.3: Develop the marketing and operational plans for the organisation.
Assessment Criteria
2.1: Identify the purpose of marketing plan.
2.2: Identify the benefits of developing sales and marketing plan.
2.3: Develop the marketing and operational plans for the organisation.
Task 3 850 Plan, segment and position the product in to achieve the target market.
3.1: Identify the buyer behaviour in consumer market.
3.2: Assess the role of pricing, distribution and communication in the process of marketing planning.
3.3: Analyse environmental factors the consumer buying process.
3.4: Identify criteria for successful marketing segmentation.
3.5: Use the marketing approaches in the planning and development of target marketing.
Assessment Criteria
3.1: Identify the buyer behaviour in consumer market.
3.2: Assess the role of pricing, distribution and communication in the process of marketing planning.
3.3: Analyse environmental factors the consumer buying process.
3.4: Identify criteria for successful marketing segmentation.
3.5: Use the marketing approaches in the planning and development of target marketing.
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Order Non Plagiarized Assignment BA603 Assignment Marking Criteria Distinguished Excellent Good Proficient Basic Marginal Unacceptable Criteria 80+ 70 60 50 40 30 0 Content (alignment with assessment criteria)
Extensive evaluation and synthesis of ideas; includes substantial original thinking
Comprehensive critical evaluation and synthesis of ideas; includes
coherent original thinking
Adequate evaluation and synthesis of key
ideas beyond basic descriptions;
includes original thinking
Describes main ideas with evidence of evaluation; includes some original thinking
Describes some of the main ideas but omits some concepts; limited evidence of
evaluation;
confused original thinking
Largely incomplete description of main issues; misses key concepts; no original thinking
Inadequate information or containing information not relevant to the topic
Application of Theory and
Literature
In-depth, detailed and relevant application of
theory; expertly
integrates literature
to support ideas and concept
Clear and relevant application of theory; fully
integrates literature
to support ideas and concepts
Appropriate application of theory; integrates
literature to support ideas and concepts
Adequate application of theory; uses
literature to support ideas and concepts
Limited application of theory; refers to literature but may not use it consistently
Confused application of theory; does not use literature for support
Little or no evidence of application of theory and relevant literature
Knowledge and Understanding Extensive depth of understanding and exploration beyond
key principles and concepts
Comprehensive knowledge and depth of understanding key principles and concepts
Sound understanding of principles and concepts
Basic Knowledge and understanding of key concepts and principles
Limited and superficial knowledge and
understanding of
key concepts and principles
Confused or inadequate knowledge and
understanding of
key concepts and principles
Little or no evidence of knowledge or understanding of
key concepts and principles
Presentation and Writing Skills Logical, coherent and polished presentation exceeding
expectations at this level; free from
errors in mechanics and syntax
Logical, coherent presentation demonstrating
mastery; free from
errors in mechanics and syntax
Logical structure to presentation; makes few errors in mechanics and
syntax which do not prohibit meaning
Orderly presentation; minor errors in mechanics and syntax
Somewhat weak presentation; errors in mechanics and
syntax may interfere with meaning
Confused presentation; errors in mechanics and syntax often
interfere with meaning
Illogical presentation lacking cohesion; contains significant errors
that interfere with meaning
Referencing Advanced use of intext citation and references Mastery of in-text citation and referencing Appropriate use of in-text citation and referencing Adequate use of intext citation and referencing Limited use of intext citation and referencing Inadequate use of citation and referencing Little or no evidence of appropriate referencing or use of sources
Directions For each of the criteria listed in the first column, circle one box in the corresponding column to the right which best reflects the student’s work on this particular assessment activity (e.g., project, presentation, essay). Provide specific feedback to a student about each of the criteria scores he/she earned by writing comments and suggestions for improvement in the last row titled “Instructor’s comments.” To arrive at a mark, total the boxes and divide by 5 to arrive at final mark. Example:
Distinguished Excellent Good Proficient Basic Marginal Unacceptable Range 80-100 70-79 60-69 50-59 40-49 35-39 0-34 Criteria Score Content 50 Application of Theory and Literature 40 Knowledge and Understanding 50 Presentation/Writing Skills 40 Referencing
40 Total Score 220/5 = 44, Basic
