As part of your Capstone project, you will continue to develop a comprehensive business plan in sections over the coming weeks. Below is the structure of the business plan template, along with the weekly focus areas. Please ensure you add to the outline and and add to your plan progressively.
Product and Services
Week 3 Product and Service Description]
Production and Service Description [describe all the product and service offered by your company]
Competitive comparison A SWOT analysis is a useful tool for evaluating the business by zooming in on its strengths, weaknesses, opportunities available, and potential threats. Consider the following:
Strengths – What strengths does the company have now and how will these strengths evolve moving forward?
Weaknesses – What are the deficiencies in the services? Which areas of the business should be improved first?
Opportunities – How can the business leverage partnerships and new innovations to grow the business? Which other segments of the industry would the company consider entering in future?
Threats – Are there external factors (controllable and uncontrollable) that could potentially stifle cash flow or business growth?
STRENGTHS
· Advantage
· Capabilities
· Assets, people
· Experience
· Financial reserves
· Value proposition
· Price, value, quality
WEAKNESSES
· Disadvantages
· Gap in capabilities
· Cash Flow
· Suppliers
· Experience
· Areas to improve
· Causes of lose sales
OPPORTUNITIES
· Areas to improve
· New segments
· Industry trends
· New products
· New innovations
· Key partnership
THREATS
· Economy movement
· Obstacles faced
· Competitor actions
· Political impacts
· Environmental effects
· Loss of key staff
· Market demand
Sales Literature [Write sales literature to be used in marketing.
Technology Explain generally what kinds of technology you’re using/selling.
Future Products and Services [Describe the possible future products and services that would be offered by your company.]
