Team Assignment 6: Create the 4Ps of Marketing (Marketing Mix) and finalize the International Business Project (IBP) Group Category International Business Project (IBP) Group Name

Team Assignment 6: Create the 4Ps of Marketing (Marketing Mix) and finalize the International Business Project (IBP)
Group Category
International Business Project (IBP)
Group Name
Group 1
Instructions
Background
In this assignment, you will collaborate with your team to develop your International Business Project assigned in Module 1. Continue working with your team to complete the fourth segment: Develop the 4 Ps of Marketing (Marketing Mix) (Module 4) to complete your IBP Report.
Instructions
Write a 15-page report, International Business Plan, using Microsoft Word ® in which you address the following:
Company Proposal & Background (Module 1)
Write 2-to 3 pages in which you include the following:

1. Research and select a country to do business in outside the United States.
2. Select a service, product, or idea.
3. Create a company name and logo and describe the meaning behind each of the following selections:
   a. Name
   b. Logo
   c. Mission
   d. Structure
   Trade Agreement (Module 2)
   Using two paragraphs, discuss the presence or absence of trade agreements associated with doing business with the country you selected. Make sure to address the following:
4. Specify if there is a trading agreement between the trading countries.
5. Explain the effects of the trade agreement (if this is the case) and how it impacts the service, product, or idea you have selected.
6. If no, explain the advantages or disadvantages of not having a trade agreement.
   Market Entry Strategy (Module 3)
   Select one of the following options to develop your market entry strategy. Explain your chosen strategy and why this approach was optimal for your company.
7. Licensing
8. Franchising
9. Joint Venture
10. Merger and Acquisition
11. Wholly Owned Subsidiary (WOS)
    a. 100% acquiring
    b. Greenfield Investment
    c. Brownfield Investment
    4 Ps of Marketing (Marketing Mix) (Module 4)
    Explain the marketing objectives, strategies, and tactics addressing the following outline:
12. Product Range
    a. What is your total, core, and auxiliary product?
    b. What are the product's ingredients? 
    c. What are the product's features?
    d. How is the product used?
    e. What are the benefits of your product?
    f. How much do you buy/produce?
    g. Where do you buy/produce?
    h. How do you package and label your product?
13. Advertising and Promotion
    a. How do you package our product?
    b. How do you advertise the product – TV, radio, Internet Web Site, newspaper?
    c. How do you promote the product?
    d. What is the theme and message of your advertisements?
14. Distribution or Place
    a. Where do you start or enter the market?
    b. How and where do you move the product?
    c. What is your delivery time?
    d. What is your delivery cost?
15. Product Price
    a. What is your cost?
    b. What is your pricing objective?
    c. How much do you charge? 
    Format your report to include a cover page with the following:
16. Course No/Title
17. Name of the Professor and Course Term/Month
18. Team Number and Designated Team Leader
19. Team member names and NU ID numbers.
    Compile all segments to finalize your 15-page report.
    Cite a minimum of 25 sources using APA format to include a required reference list.
    Grading
    This assignment is worth 200 points and is due on Sunday. For more specifics on how this will be graded, refer to the rubric.

Due on May 23, 2026 11:59 PM