Unit 5 Market Research Assignment Brief
| Qualification | ATHE Level 3 Diploma in Business |
|---|---|
| Unit Title | Unit 5 Market Research |
| Unit Reference Number | T/650/4820 |
| level | 3 |
| Credits | 20 |
| GLH | 120 |
| Unit grading structure | Pass, Merit and Distinction |
Unit Aim
To develop knowledge and understanding of key marketing principles and practices with a focus on market research. Learners will apply the principles to complete a market research project. They will also develop their research skills by applying these to the completion of the chosen market research project.
Learning Outcomes and Assessment Criteria
1. Understand key principles of marketing that underpin market research
1.1 Describe the diverse activities carried out in the marketing departments of organisations
1.2 Explain techniques used in market research including 7Ps and segmentation as a tool to identify a target market
2. Understand how legislation and ethics impact on market research activity
2.1 Explain ethical issues researchers need to consider when undertaking market research
2.2 Explain how legislation can impact market research activities
3. Can select and plan market research
3.1 Select an appropriate market research project and
a) explain the reasons for selection
b) explain the benefit of setting clear market research objectives
c) set market research objectives
d) identify research methods
e) identify the target market for the chosen research giving reasons for choice
3.2 Prepare a market research plan for the chosen market research including industry research
4. Undertake research and interpret results for the chosen market research
4.1 Undertake market research in line with the market research plan produced for AC 3.2 and interpret the results
5. Can report on findings and results for the chosen market research
5.1 Produce a market research report for the chosen research which includes an analysis of research results and recommendations
5.2 Analyse the impact of your results and recommendations on the other organisational functions
6. Can review own research skills
6.1 Review own research skills, analysing the effectiveness of these skills
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