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What are the differences between estimating and forecasting demand?

Please respond to two peer posts (listed below). Each only needs to be about 275 words, hence the 550 words for 2 pages/2 posts. Grading rubric is attached.

Original Prompt-

Demand Estimation

Why is knowing (or estimating) the product demand so crucial for a firm? What are the differences between estimating and forecasting demand?

In your response, include an example of a business that has suffered from poorly forecasting the demand of its products. Evaluate how or why the business made such a mistake.

To keep our discussion more interesting, please use examples that are not from our textbook.

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