provide an overview of methods to test TCU University’s HIgher Leaner marketing strategy. Include both your primary and secondary research regarding TCU University and HIgher Leaner

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Methods to Test Solutions (two pages)

  1. Please provide an overview of methods to test TCU University’s HIgher Leaner marketing strategy. Include both your primary and secondary research regarding TCU University and HIgher Leaner
  2.  Use the name of the marketing strategy as a subsection header for a total of four subsections.
  3. Include the questions used in focus groups and/or survey questions in the appendices of this assignment.     

    Survey Questions List below 

I prefer institutions that offer interactive online degree programs, sessions, or webinars. Strongly agree, neither agree nor disagree, and strongly disagree.

2.The institution’s reputation for career placement and internship opportunities influences my decision.

Strongly agree Agree Neither agree or disagree Disagree Strongly disagree. 

3.I am more likely to consider an institution that offers innovative or unique programs in my field of interest. 

Strongly agree Neither Agree nor disagree Disagree Strongly disagree

4.The strength and engagement of the alumni network is an important factor in my decision when choosing a higher education institution. 

Strongly Agree Agree Neither agree nor disagree Disagree Strongly disagree

5. The accreditation status of an institution is a key factor in my decision-making process

.Strongly agree agree neither agree nor disagree Disagree Strongly disagree 

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