Purpose
In global marketing, companies must understand how trade agreements, cultural differences, and political, legal, and regulatory conditions affect business decisions. In this assignment, you will analyze a company’s potential expansion into a foreign market and present your findings through a professional infographic and a short video presentation. The assignment integrates concepts from Chapters 3, 4, and 5.
Learning Objectives
By completing this assignment, you will be able to:
Analyze how international trade agreements and regional economic integration influence market opportunities.
Evaluate the impact of cultural environments on consumer behavior and marketing decisions.
Apply Hofstede’s cultural dimensions and the Self-Reference Criterion (SRC) to international marketing situations.
Assess political, legal, and regulatory risks that affect global business operations.
Develop strategic marketing recommendations for entering a foreign market.
Communicate marketing insights effectively through visual and oral presentations.
Assignment Instructions
Select a company and a foreign country where the company could expand its operations.
Examples
Starbucks in India
Nike in Vietnam
Tesla in Brazil
Apple in South Africa
McDonald’s in Saudi Arabia
Part 1: Country and Company Overview
Include:
Company name
Country selected
Products or services offered
Why this market is attractive
Key country facts (population, economy, consumer market, etc.)
Part 2: Trade Environment Analysis
Analyze how the country’s trade environment affects market entry.
Include:
Trade Agreements
Identify relevant organizations or agreements such as:
WTO
USMCA
European Union (EU)
ASEAN
Mercosur
Andean Community
SICA
CARICOM
Questions to Address
What type of trade integration exists?
Is it a free trade area, customs union, common market, or economic union?
How do these agreements facilitate or restrict market entry?
What opportunities exist for international marketers?
Part 3: Cultural Environment Analysis
Evaluate the country’s cultural environment.
Cultural Factors
Discuss:
Values and beliefs
Religion
Language and communication
Aesthetics
Dietary preferences (if applicable)
Hofstede Analysis
Analyze at least three cultural dimensions:
Individualism vs. Collectivism
Power Distance
Uncertainty Avoidance
Achievement vs. Nurturing
Long-Term vs. Short-Term Orientation
Self-Reference Criterion (SRC)
Identify one mistake a company could make if it assumes consumers in the target country think the same way as consumers in the company’s home market.
Part 4: Political, Legal, and Regulatory Environment
Evaluate the risks and legal considerations of operating in the selected country.
Political Environment
Discuss:
Political stability
Political risk
Tax environment
Government influence on business
Legal Environment
Discuss:
Intellectual property protection
Patents, trademarks, and copyrights
Antitrust regulations
Foreign Corrupt Practices concerns
Arbitration and dispute resolution
Regulatory Considerations
Discuss:
Marketing regulations
Advertising restrictions
Product standards
Consumer protection requirements
Part 5: Marketing Strategy Recommendations
Develop recommendations for:
Product
Should the product be standardized or adapted?
Why?
Promotion
What cultural adaptations may be needed?
Pricing
What market factors should influence pricing?
Distribution (Place)
What market access or distribution challenges exist?
Support your recommendations using concepts from Chapters 3–5.
Part 6: Reflection
Include a brief reflection in your video presentation addressing:
What was the most surprising factor affecting global marketing in your selected country?
Which environmental factor (trade, cultural, political, legal, or regulatory) would have the greatest impact on success?
What did you learn about international marketing decision-making?
Infographic Requirements (80 Points)
Your infographic should visually summarize all sections of the assignment.
Required Sections
Country and Company Overview
Trade Environment Analysis
Cultural Environment Analysis
Political, Legal, and Regulatory Analysis
Marketing Strategy Recommendations
Design Expectations
Use visuals rather than long paragraphs
Include charts, icons, maps, graphics, or diagrams
Highlight the most important findings
Be visually appealing and well organized
Clearly connect environmental factors to marketing decisions
Recommended tools:
Canva
PowerPoint
Adobe Express
Piktochart
Other infographic software
Submission Requirements
One infographic (PDF format)
One video presentation (3 minutes maximum) I WILL DO IT AFTER YOU COMPLETE MY ASSIGNMENT
Reference list in APA 7th edition format
Minimum of five credible sources
WILL BE THROUGH TURNITIN CAN;T HAVE MORE THAN 10% PLAGIARISM OR AI TEXT.
DUE DATE JULY 8, 2026 NO LATER PLEASE
DO IT IN POWERPOINT FORMAT 10 SLIDES , ADD IN THE SPEAKER NOTES THE ANSWER FOR THIS QUESTIONS:
1.Why you selected the company and country.
2.The most important trade factor affecting market entry.
3.The most important cultural factor affecting marketing decisions.
4.The most important political, legal, or regulatory challenge.
5.Your key marketing recommendations.
6.Your reflection and major takeaways from the assignment.
