BA1540 International Business and Accounting BA1540 Assessment Brief Assessment Overview Title: BA1540 International Business and Accounting (Assignment 1) Type: Individual Report Word Count/Duration: 2,000 words Submission Deadline: 27th Jan 2026 Learning Outcomes (1-3, International Business): Discuss and explain the changing historical context in which international business operates: globalisation, trade and FDI Assess the political, legal, cultural, linguistic and sustainable environment in which international business expands and operates Identify, explain and review what motivates companies to engage in international business and how they internationalise Assessment Task – In Detail This individual report will be based on the international expansion of a multinational enterprise of your choice into a host country of your choice. Justify all arguments put. forward in the report. A wide variety of sources should be used, including annual reports. academic journal and newspaper articles, corporate reports, industry reports, databases. company websites, etc..
In your report, you should address the following tasks:
Motivations for international expansion: Examine the key motivations (i.e. market seeking or resource seeking or efficiency seeking or strategic asset seeking) that influenced your selected firm’s decision to expand internationally.
Internationalisation: Using an appropriate theoretical framework (for example, Uppsala model (1977;1990)), explain the stages of international expansion undertaken by your chosen firm.
Challenges and/or opportunities: Using a host country as an example, evaluate the political and cultural challenges and/or opportunities your chosen MNE experienced in entering and operating within your chosen host country.
Reflection: Based on the tasks (1-3), outline two key lessons that other firms seeking to expand and internationally can derive from the experience of your chosen MNE.
Please note: The word limit for the report is 2,000
Use Of AI: For this particular assessment, you are:
Prohibited from using AI – it is an academic offence to use AI for this assessment. Module Code Module Name Dates BA2520 Strategic Management and Accounting Friday, 01 May 2026 BA2530 Operations Management and Marketing Strategy Wednesday, 06 May 2026 BA2510 Employability and Human Resource Management Thursday, 07 May 2026 BA1540 International Business and Accounting Friday, 08 May 2026 BA3560 Emerging Markets and Asia Pacific Business Friday, 08 May 2026 BA1530 Information Systems and Organisation Studies Monday, 11 May 2026 BA2540 Managing Organisational Change and Performance Tuesday, 12 May 2026 BA3530 Brands, Branding and Advertising Tuesday, 12 May 2026 BA3510 Integrating Management: Business in Context, Leadership and Innovation Wednesday, 13 May 2026 BA1510 Foundations of Quantitative Methods for Sustainable Organisations Thursday, 14 May 2026 BA3550 The Individual at Work and Globalisation Thursday, 14 May 2026 BA2550 Marketing Research and Digital Marketing Friday, 15 May 2026 BA2560 The Global Economy and Multinational Enterprise Monday, 18 May 2026 BA3520 Consumer Behaviour and Global Marketing Tuesday, 19 May 2026 BA1520 Interpreting Management, Market and Consumption Wednesday, 20 May 2026 BA3570 European Business and International Competition Wednesday, 20 May 2026 BA3540 International Human Resource Management Thursday, 21 May 2026
