BBPS4103 Assignment Brief
Specific Instruction
- Answer in Malay or / Jawab dalam bahasa Melayu atau bahasa Inggeris.
- Number of words : 2500– 3000 words excluding / Jumlah patah perkataan : 2500 – 3000 patah perkataan tidak termasuk rujukan.
- Submit your assignment ONCE only in a SINGLE file. / Hantar tugasan SEKALI sahaja dalam SATU fail.
- Submit your assignment / Tugasan ini dihantar secara ONLINE.
- Submission date : 29 June 2026. / Tarikh Penghantaran : 29 Jun 2026.
- This assignment accounts for 40% of the total marks for the course. / Tugasan ini menyumbang sebanyak 40% dari jumlah markah kursus.
Part I (30%)
Objective:
The objective of this assignment is to enhance learners’ knowledge on the understanding of concepts in strategic management.
Requirement:
According to William F Glueck (2022), the development in business policy arose from the evolution in the use of planning techniques by managers. Starting from day-to-day planning in earlier times, managers tried to anticipate the future through preparation of budgets and using control systems such as capital budgeting and management by objectives. With the inability of these techniques to adequately emphasize the role of future, long-range planning came to be used. Soon, long-range planning was replaced by strategic planning, and later by strategic management, a term that is currently used to describe the process of strategic decision making. In business policy responsibilities of senior management, the crucial problems that affect success in the total enterprise, and the decisions that determine the direction of the organization and shape its future.
Answer the following:
a. Explain the limitations of business policy and why it evolved into strategic management as a more comprehensive discipline.
b. Critically evaluate the characteristics and strategic focus of each phase in the four phases of development in strategic management, highlighting how increasing organisational complexity influenced this evolution.
c. Analyse the strategic roles of top management in each phase and explain how their responsibilities have evolved over time.
d. Discuss the value created through effective strategic management from different stakeholder perspectives (e.g., shareholders, employees, customers, and society). Support your discussion with theoretical arguments, practical organisational examples, and critical evaluation of strategic management as a dynamic discipline.
[Total: 30 marks]
Part II (10%)
Online Class Participation
Discuss the following topic(s) in the forum and submit proof of your participation in the online discussions:
1. Briefly discuss the key activities in the strategic management process.
2. “To be a leading, competitive company, recognised as a preferred corporate citizen, employer, and supplier”.
Discuss this vision statement. Does it fulfil the characteristics, principles, and guidelines for developing an effective vision? If you believe improvements are necessary, propose a revised vision statement.
3. Explain the role of stakeholders to influence operational success, reputation, and long-term sustainability of a
4. How does leadership affect strategy formulation in a business organisation? Discuss.
[Total: 10 marks]
[GRAND TOTAL: 40 MARKS]
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BBPS4103 Assignment Rubrics
Part I/Bahagian I (30%)
Question 1
| *QN | CLO | Criteria/ Kriteria | Weight/ Pemberat | Excellent/ Cemerlang | Good/ Baik | Fair/ Sederhana | Poor/ Lemah | Unsatisfactory/ Tidak Memusakan | Max Marks |
| 4 | 3 | 2 | 1 | 0 | |||||
| 1 | 1 | Explanation of limitations of the business policy in strategic management | 2.0 | Very clear explanation on limitations of the business policy in strategic management with strong evidence. Relevant examples were given | Clear explanation on limitations of the business policy in strategic management with evidence. Relevant examples were given | Clear but brief explanation on limitations of the business policy in strategic management with some supporting evidence. Relevant examples were given | Vague explanation on limitations of the business policy in strategic management with limited supporting evidence. Relevant examples were given | No explanation was given | 8 |
| Penerangan mengenai batasan polisi perniagaan dalam pengurusan strategik | Penerangan yang sangat jelas mengenai batasan polisi perniagaan dalam pengurusan strategik berserta bukti yang kukuh. Contoh-contoh yang relevan diberikan | Penerangan yang jelas mengenai batasan polisi perniagaan dalam pengurusan strategik berserta bukti sokongan yang sesuai. Contoh-contoh yang relevan diberikan | Penerangan yang jelas tetapi ringkas mengenai batasan polisi perniagaan dalam pengurusan strategik berserta beberapa bukti sokongan. Contoh-contoh diberikan | Penerangan yang kabur mengenai batasan polisi perniagaan dalam pengurusan strategik berserta bukti sokongan yang terhad. Contoh-contoh yang kurang jelas diberikan | Tiada penerangan diberikan | ||||
| 1 | Evaluation of four phases of development in strategic management | 3.0 | Very clear explanation of four phases of development in strategic management with strong comparison and strategic implications. Relevant examples were given | Clear explanation of four phases of development in strategic management with strong comparison and strategic implications. Relevant examples were given | Clear but brief explanation of four phases of development in strategic management with strong comparison and strategic implications. Relevant examples were given | Vague explanation of four phases of development in strategic management with strong comparison and strategic implications. Relevant examples were given | No explanation was given | 12 | |
| Penilaian mengenai empat fasa perkembangan pengurusan strategik | Penilaian yang sangat jelas mengenai empat fasa perkembangan pengurusan strategik berserta perbandingan yang kukuh dan implikasi strategik. Contoh-contoh relevan diberikan | Penilaian yang jelas mengenai empat fasa perkembangan pengurusan strategik berserta perbandingan yang kukuh dan implikasi strategik. Contoh-contoh relevan diberikan | Penilaian yang jelas tapi ringkas mengenai empat fasa perkembangan pengurusan strategik berserta perbandingan yang kukuh dan implikasi strategik. Contoh-contoh relevan diberikan | Penilaian yang kabur mengenai empat fasa perkembangan pengurusan strategik berserta perbandingan yang kukuh dan implikasi strategik. Contoh-contoh relevan diberikan | Tiada penilaian diberikan | ||||
| 2 | Analysis of the strategic roles of top management in each phases | 1.5 | Very clear analysis of the strategic roles of top management in each phase with strong linkage with strategic management process | Clear analysis of the strategic roles of top management in each phase with strong linkage with strategic management process | Clear but brief analysis of the strategic roles of top management in each phase with strong linkage with strategic management process | Vague analysis of the strategic roles of top management in each phase with strong linkage with strategic management process | No analysis was given | 6 | |
| Analisis peranan strategik pengurusan tertinggi dalam setiap fasa | Analisis yang sangat jelas mengenai peranan strategik pengurusan tertinggi dalam setiap fasa dengan kaitan yang kukuh beserta proses pengurusan strategi | Analisis yang jelas mengenai peranan strategik pengurusan tertinggi dalam setiap fasa dengan kaitan yang kukuh beserta proses pengurusan strategi | Analisis yang jelas tapi ringkas mengenai peranan strategik pengurusan tertinggi dalam setiap fasa dengan kaitan yang kukuh beserta proses pengurusan strategi | Analisis yang kabur mengenai peranan strategik pengurusan tertinggi dalam setiap fasa dengan kaitan yang kukuh beserta proses pengurusan strategi | Tiada analisis diberikan | ||||
| 2 | Discussion of value created through effective strategic management from different stakeholder perspectives | 1.0 | Very clear discussion of value created through effective strategic management from different stakeholder perspectives. Relevant examples were given | Clear discussion of value created through effective strategic management from different stakeholder perspectives. Relevant examples were given | Clear but brief discussion of the value created through effective strategic management from different stakeholder perspectives. Examples were given | Vague discussion of value created through effective strategic management from different stakeholder perspectives | No discussion was given | 4 | |
| Perbincangan mengenai nilai yang diwujudkan melalui pelaksanaan pengurusan strategik yang berkesan daripada perspektif pelbagai pihak berkepentingan | Perbincangan yang sangat jelas mengenai nilai yang diwujudkan melalui pelaksanaan pengurusan strategik yang berkesan daripada perspektif pelbagai pihak berkepentingan. Contoh-contoh yang relevan diberikan | Perbincangan yang jelas mengenai nilai yang diwujudkan melalui pelaksanaan pengurusan strategik yang berkesan daripada perspektif pelbagai pihak berkepentingan. Contoh-contoh yang relevan diberikan | Perbincangan yang jelas tapi ringkas mengenai nilai yang diwujudkan melalui pelaksanaan pengurusan strategik yang berkesan daripada perspektif pelbagai pihak berkepentingan. Contoh-contoh diberikan | Perbincangan yang kabur mengenai nilai yang diwujudkan melalui pelaksanaan pengurusan strategik yang berkesan daripada perspektif pelbagai pihak berkepentingan | Tiada perbincangan diberikan | ||||
| Total | 7.5 | 30 | |||||||
*QN = Question Number / *NS = Nombor Soalan
Part II/Bahagian II (10%)
Marks for the forum will be given based on the following rubric:/
Markah bagi perbincangan dalam talian diberi berdasarkan rubrik:
| *QN/ *NS | CLO | Criteria/ Kriteria | Weightage/ Pemberat | Excellent/ Cemerlang | Good/ Baik | Fair/ Sederhana | Poor/ Lemah | Unsatisfactory/ Tidak memuaskan | Max marks |
| 4 | 3 | 2 | 1 | 0 | |||||
| 1 (i, ii, iii, iv & v) | 2 | Number and quality of Postings | 2.5 | All five comments are good, appropriate, relevant, meaningful, and respectful. Postings reflect active participation within the assignment timeline. Kelima-lima komen baik, sesuai, relevan, bermakna dan berhemah. Postings mencerminkan penyertaan aktif sepanjang tempoh tugasan. | Four of the comments are good, appropriate, relevant, meaningful, and respectful. Postings reflect participation within the assignment timeline. Empat komen baik, sesuai, relevan, bermakna dan berhemah. Postings mencerminkan penyertaan sepanjang tempoh tugasan. | Two or three of the comments are somewhat good, appropriate, meaningful and respectful. Postings show relatively short participation time. Dua atau tiga komen baik, sesuai, relevan, bermakna dan berhemah Postings menunjukkan penyertaan dalam jangka masa yang singkat. | One post submitted. OR All posts done in one day. OR None of the comments are good and relevant. OR Comments are short responses that are not substantial nor meaningful. Minimum effort (e.g. “I agree with Tina”) Satu penghantaran ATAU Semua penghantaran dibuat dalam satu hari ATAU Tiada komen yang baik dan relevan. ATAU Komen hanya respon yang ringkas dan tidak meluas dan tidak bermakna. Usaha minimum (Cth: “Saya bersetuju dengan Tina”) | Postings done past assignment timeline. OR No postings given as proof of participation in the discussion Postings melepasi tempoh tugasan. ATAU Tiada Postings diberi sebagai bukti penyertaan dalam perbincangan | 10 |
| Total Marks/ Jumlah Markah | 10 | ||||||||
*QN = Question Number / *NS = Nombor Soalan
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