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Develop a critical understanding of the role and processes of strategic marketing planning in the creation of value and/or competitive advantage for an organisation. (Covered in Executive Summary + Activities 1–5: BMC, PESTEL, Porter’s Five

7BUS2040 Strategic Marketing & Entrepreneurship Individual Report: Assignment 1 Brief 2025/26 Module Title Strategic Marketing and Entrepreneurship Module Code: 7BUS2040 Assignment Format & Maximum Word count Individual Report – max 10 pages [1550 words (+/-10%)]…

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