BUS5023 Digital and Social Media Marketing Assignment Brief 2026 | Arden university

Assignment Brief 

As part of the formal assessment for the programme you are required to submit a Digital and Social Media Marketing assignment. Please refer to your Student Handbook for full details of the programme assessment scheme and general information on preparing and submitting assignments. 

Learning Outcomes: 

After completing the module, you should be able to: 

1.Apply the fundamental planning concepts when developing digital and social media marketing campaigns. 

2.Explore the range of digital marketing channels available to organisations to undertake social media marketing planning.

3.Analyse consumer motivations in terms of user generated content and the associated impact of this, on a firm’s marketing communications.

4.Effectively develop a digital marketing campaign with a focus on social media.

5.Discipline Expertise: knowledge and understanding of chosen field. Students will possess a range of skills to operate within this sector, have a keen awareness of current developments in working practice and be well positioned to respond to change. 

All learning outcomes must be met to pass the module