Final Assignment Rubric
Course: Winter 2026 Tech Use Case and Implemention (MGMT-677-1)
Criteria
Excellent
Good
Satisfactory
Needs Improvement
Criterion Score
LiveWebsite -Functionality, UXdesign,branding,naviga‐ tion, andmobilerespons‐ iveness
/ 16
StrategicPlanning -Businessstrategy,marketingplan, cus‐ tomerpersona,UX de‐ cisions,and ana‐ lytics plan
/ 8
16 points
Website isfully func‐ tional with ex‐ ceptionaldesign, intuit‐ ive navigation,perfect mobileoptimization,and profes‐ sional brand‐ ingthroughout
12 points
Website ismostly func‐ tional withgood design,clear naviga‐ tion, mobile-friendly, andsolidbranding
8 points
Website isfunctional buthas minornavigation,design, ormobile issues;adequatebranding
4 points
Website is incom‐ plete, difficult tonavigate, lacksproper branding, orhas significant func‐ tionality issues
8 points
Exceptionalstrategic plan‐ ning withsophisticatedmarketing ap‐ proach, de‐ tailed persona,strong UX ra‐ tionale, andcomprehens‐ ive analyticsstrategy
6 points
Strong stra‐ tegic planningwith effectivemarketingplan, insight‐ ful persona,and thought‐ ful analyticsapproach
4 points
Basic stra‐ tegic planningpresent butlacking depth,detail, orclear connec‐ tionsbetweenelements
2 points
Weak or unclearstrategic planning;lacks application ofcourse concepts orstrategic thinking This Moth, 4:38 AM Final Assignment (40%) – Individual – Winter 2026 Tech Use Case and Implemention (MGMT-677-1) – unf
https://cascade.myunfc.ca/d2l/lms/dropbox/user/folder_submit_files.d2l?ou=20552&db=16238 1/4
Criteria
Excellent
Good
Satisfactory
Needs Improvement
Criterion Score
Implementation &LearningJourney -Evidenceof genu‐ ine prob‐ lem-solv‐ ing, per‐ sonal in‐ sights, in‐ tegrationof courseconcepts,and au‐ thenticlearningprocess
/ 6
Creativity&Innovation -Originalthinking,uniqueapproachto busi‐ nessconcept,innovativesolutions,and dis‐ tinctive‐ ness fromtypical e-commercesites
/ 6
6 points
Exceptionaldocumenta‐ tion of au‐ thentic imple‐ mentationchallenges,creative prob‐ lem-solving,sophisticatedintegration ofcourse con‐ cepts, andmeaningfulpersonallearninginsights
4.5 points
Good evid‐ ence of genu‐ ine imple‐ mentationprocess withsome prob‐ lem-solvingdocumentedand clear per‐ sonal engage‐ ment withcoursematerial
3 points
Basic docu‐ mentation ofprocess butlimited evid‐ ence of au‐ thentic learn‐ ing or courseintegration
1.5 points
Appears templated;little evidence ofgenuine implement‐ ation journey, per‐ sonal learning, orcourse conceptintegration
6 points
Demonstratesexceptionalcreativity withhighly originalbusinessconcept, in‐ novative fea‐ tures, uniquevalue proposi‐ tion, andstands out sig‐ nificantly fromstandardapproaches
4.5 points
Shows goodcreativitywith someoriginal ele‐ ments, inter‐ esting fea‐ tures, andclear effort todifferentiatefrom typicalsites
3 points
Some creativeelementspresent butlargely fol‐ lows conven‐ tional ap‐ proaches withlimitedinnovation
1.5 points
Lacks creativity; ap‐ pears generic, tem‐ plated, or indistin‐ guishable from ba‐ sic e-commerceexamples This Week, 4:38 AM Final Assignment (40%) – Individual – Winter 2026 Tech Use Case and Implemention (MGMT-677-1) – unf
https://cascade.myunfc.ca/d2l/lms/dropbox/user/folder_submit_files.d2l?ou=20552&db=16238 2/4
Total
/ 40
Overall Score
Criteria
Excellent
Good
Satisfactory
Needs Improvement
Criterion Score
Documentation &Formatting -Requiredwebsitescreen‐ shots,writingquality,organiza‐ tion, andoverallprofes‐ sionalism
/ 4
4 points
All requiredscreenshotswith excellentintegration,exceptionalwriting qual‐ ity, perfect or‐ ganization,and outstand‐ ing profes‐ sionalformatting
3 points
Good visualdocumenta‐ tion, clearwriting, solidorganization,and profes‐ sionalformatting
2 points
Adequatedocumenta‐ tion andformattingbut some is‐ sues withscreenshots,writing, ororganization
1 point
Poor documenta‐ tion, weak format‐ ting, missingscreenshots, or sig‐ nificantwriting/organizationissues
Excellent
40 points minimum
Good
30 points minimum
Satisfactory
20 points minimum
Needs Improvement
0 points minimum
This Week, 4:38 AM Final Assignment (40%) – Individual – Winter 2026 Tech Use Case and Implemention (MGMT-677-1) – unf
https://cascade.myunfc.ca/d2l/lms/dropbox/user/folder_submit_files.d2l?ou=20552&db=16238 3/4
This Week, 4:38 AM Final Assignment (40%) – Individual – Winter 2026 Tech Use Case and Implemention (MGMT-677-1) – unf
https://cascade.myunfc.ca/d2l/lms/dropbox/user/folder_submit_files.d2l?ou=20552&db=16238 4/4
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