Module Code: LCBB5015
Module Title: Principles of Marketing
Component 1: Coursework: Individual Report (1000 words)
Assessment Component 1: Individual Report (1000 words) – 25%
As a marketing manager hired by a chosen organisation operating in the UK, you are required conduct an internal/external analysis of the company. The objective of this tasks is to perform a situational analysis to inform the company’s decision-making process by examining both external and internal factors impacting its overall success.
Report Requirements:
Introduction:
- Provide a brief introduction to the chosen organisation, including its industry, primary products/services, and market position.
- Outline the purpose of the report and the chosen situational analysis model.
Situational Analysis:
- Choose ONE of the following situational analysis models: PESTLE analysis, Porter’s Five Forces model, OR SWOT analysis.
- Conduct a detailed analysis using the chosen model to identify and evaluate the key external and internal factors affecting the company.
- For PESTLE analysis, examine the political, economic, social, technological, legal, and environmental factors.
- For Porter’s Five Forces model, analyse the competitive forces: threat of new entrants, bargaining power of suppliers, bargaining power of buyers, threat of substitute products/services, and industry rivalry.
- For SWOT analysis, identify the company’s strengths, weaknesses, opportunities, and threats.
Critical Analysis and Evaluation:
- Critically analyse the findings from the situational analysis
- Discuss how these factors impact the company’s strategic decision-making and overall success.
- Use suitable academic theories and industry examples to support your analysis.
Conclusion:
- Summarise the key findings from your analysis
- Provide recommendations for the company based on your situational analysis
- Reflect on the importance of performing situational analysis in strategic planning.
References:
- Included minimum 10 academic sources cited in your report, formatted according to the Harvard referencing style.
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