MG526 Customer Experience Coursework 1 Written Report 2500 words
Module code: MG526
Module title: Customer Experience
Coursework 1 Written Report 2500 words
Assessment task:
You will produce an individual 2500-word report based on a physical store of your choice. The report structure will address the following tasks:
- Set out what the value proposition is of the chosen organisation. (Appx 300 words)
- Set out how this manifest itself in how it delivers the customer experience. (Appx 300 words)
- Set out who are its customers by frequency of use by key demographics (Appx 300 words)
- Set out what is The Six Pillars of Customer Experience Model (Appx 250 words)
- Critically apply this model to the chosen organisation. (Appx 450 words)
- What are the implications of digital disruption to the delivery of the customer experience for this organisation? Consider AI, VR, digital technology usage (Appx 450 words)
- Insert the blog posts and customer experience survey for the organisation
- Set out strategic recommendations you could improve the customer experience for customers of this organisation, to benefit them and the organisation itself. (Appx 450 words)
- References (following the Harvard referencing system, make sure to use market research sources, books and journal articles)
- Appendix
The chosen organisation must have the physical presence in (PARTNER LOCATION). Along with data from TGI and Mintel, you must include:
- A picture of the store and in-store
- 1 blog posts about your experience as a customer of the visit to the physical store
- A customer experience survey (using Survey Monkey, Survey Hero or Google Forms)
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