Read the case study “Southwest Airlines,” found in Part 2 of your textbook.Review the “Guide to Case Analysis,” found on pp. CA1-CA11 of your textbook (the guide follows the la
Read the case study “Southwest Airlines,” found in Part 2 of your textbook.Review the “Guide to Case Analysis,” found on pp. CA1-CA11 of your textbook (the guide follows the last case in the textbook).Use the Case Study Format as described in the “Guide to Case Analysis” to complete a written case analysis for “Southwest Airlines.” Ensure your case analysis is in APA format.
Your case analysis should include the following:
- A case analysis overview, including the company’s current situation, most recent strategies, and significant problems/issues confronting management.
- The results of your Strengths, Weaknesses, Opportunities, Threats (SWOT) analysis of the company.
- The results of your financial analysis of the company, using at least three relevant Key Financial Ratios from Table 1 in the “Guide to Case Analysis.”
- A detailed description of your recommended strategic changes that address the problems/issues you identified above.
- A well-developed action plan for how the company should implement your strategic changes.
