STRCB/581 Competency 2 Assessment and Rubric
Course Title: Strategic Planning & Implementation
Competency Assessment Title: Strategic Analysis
Total Number of Points: 100
Assignment Directions
Step 1: Choose a Company
In the first Competency Assessment, you completed a SWOT analysis on a successful company that demonstrated a sustainable competitive advantage in the
marketplace. Now you will shift your focus to look at a company that is failing or experiencing challenges in the area of financial performance.
Select and research a company that is having financial difficulties or is on the brink of bankruptcy. You may also choose to use your current employer or a
company you’ve worked for in the past as long as you have sufficient data to complete the assignment.
Review “How to Access a Company’s Annual Reports and SEC Filings” from Investopedia.
You can also access specific information about a variety of businesses in the University Library by searching the following databases:
• University Library > Databases > B > Business Source Complete
• University Library > How Do I > Company Information > Find Annual Reports > EDGAR (SEC Filings)
• University Library > Databases > P > Plunkett Research Online
Step 2: Write an Analysis
Conduct a strategic analysis of the company’s current financial operations. Determine strategies for achieving a sustainable competitive advantage in the
marketplace and increasing financial performance.
Write a 750- to 1000-word strategic analysis. When writing your analysis, complete the following:
• Evaluate the company’s current financial plan, including charts and/or graphs showing financial data from the struggling company and make
recommendations for improvement.
• Determine strategies for achieving a sustainable competitive advantage in the marketplace and increasing financial performance.
• Create a plan to implement the strategies you selected.
• Include at least 3 sources.
Competency Assessment Rubric
Assignment / Performance Criteria Mastery 100%
1. Evaluation of the company’s current financial plan and recommendations for improvement (weight 30%) Comprehensively evaluated the company’s current financial plan from a creative and innovative perspective, included fully relevant charts and/or graphs of company’s financial data, and made a comprehensive, creative, and innovative connection between recommendations for improvement and company’s current financial state
2. 2. Strategies for achieving sustainable competitive advantage (weight 30%) Thoroughly evaluated strategies for achieving sustainable competitive advantage in the marketplace and increasing financial performance from a creative and innovative perspective
3. 3. Plan to implement the selected strategies (weight 40%) Created a thorough, creative, and innovative plan to implement strategies
Assignment Instructions:
Review the assessment via the Competency 2 – Overview and Assessment Information.
Make sure you have addressed all the parts of the grading rubric.
NOTE: It is important to choose a struggling firm that is publicly traded and that is still in business (and not yet in bankruptcy) so that you will have access to their full financial statements (think annual 10-K reports). Choosing a firm that is higher up on the Fortune 500 list will help in finding professional research/SWOT reports on the company in our UOPX Library.
Note: To pass a Competency Assessment you must receive at least a Meets Expectations (ME). You can re-submit your Competency Assessment a maximum of 2 times. You will receive feedback for your Competency Assessment. Use that feedback to make improvements before revising and re-submitting. This is an opportunity to learn and build mastery.
Additional Notes:
This needs to pass ZERO GPT and plagiarism checks.
Need scholarly references and intext citations. Only 3 to 4 references.
For company use Saks Fifth Avenue united states.
Apa Format.
