Assignment Overview 1: Measures Used in the Survey Provide a description of the measures used in the survey (Studies 1 and 2). Include:
Reference for each measure.
Number of items in each measure.
How each measure is rated. (2 marks)
Context from the survey:
Study 1: Near replication of Bates (2023), focusing on the relationship between personality traits (6 traits from HEXACO) and willingness to try/buy/pay for insect-based meat alternatives. Use the same two measures as in the Bates paper.
Study 2: Tested the impact of framing information (health/environment/social norm/neutral) on willingness to try/buy/pay for insect-based meat alternatives. Participants rated 4 different insect-based alternatives.
2: Scoring of the Measures Describe how the measures are scored and explain what the numbers represent. (2 marks)
Context from the survey:
Personality traits measured via HEXACO, scored according to standard guidelines in Bates (2023).
Willingness to try/buy/pay scored on a Likert scale (e.g., 1–7), where higher scores indicate greater willingness.
3: Research Design What research design was used for each hypothesis? Explain why this design was appropriate to answer the hypothesis. (2 marks)
Context from the survey:
Study 1: Correlational design – examines the relationship between a personality trait and willingness to try/buy/pay.
Study 2: Experimental design – participants randomly assigned to one of four framing conditions to compare differences in willingness to try/buy/pay.
4: Research Hypotheses Provide your 2 research hypotheses below. Your hypotheses should:
Mention the measure outcomes/scores.
Describe the relationship between the outcomes.
Be specific and directional. (4 marks)
Example context:
Study 1 (Correlational): It is predicted that individuals with higher levels of extraversion will report greater willingness to try, buy, and pay for insect-based meat alternatives.
Study 2 (Difference/Experimental): It is predicted that willingness to try, buy, and pay for insect-based meat alternatives will be higher in the health-framing group compared to the neutral-framing group.
Brief Summary of Assessment Requirements The assessment required students to complete a short workbook-style task addressing Studies 1 and 2 of a survey on insect-based meat alternatives. The key pointers to be covered were:
Measures Used in the Survey (2 marks)
Describe the measures used in each study.
Provide a reference for each measure (Bates, 2023).
Include the number of items and rating scale.
Scoring of the Measures (2 marks)
Explain how each measure is scored.
Clarify what the scores represent (e.g., higher scores indicate greater willingness).
Research Design (2 marks)
Identify the research design used for each study.
Explain why the design was appropriate to answer the hypothesis.
Research Hypotheses (4 marks)
Provide two specific and directional hypotheses.
Include measure outcomes/scores.
Describe the relationship between variables or differences between groups.
Learning objectives:
Understand and describe survey measures and scoring.
Apply research design principles to justify hypotheses.
Develop specific and directional research hypotheses based on survey context.
Enhance analytical and academic writing skills
