Unit 706 Strategic Direction Assignment Brief
| Qualification | Qualifi Level 7 Diploma in Strategic Management and Leadership |
| Unit Reference Code | D/506/9068 |
| Unit Name | Strategic Direction |
| Unit | 706 |
| RQF level | 7 |
Aim
The unit will explore the strategic aims and objectives of an organisation and their significance in setting direction, and identifying success and progress for the organisation. The unit will also explore where different strategic options may lead the organisation to change its direction.
Learning Outcomes and Assessment Criteria
| Learning Outcomes. When awarded credit for this unit, a learner will: | Assessment Criteria. Assessment of this learning outcome will require a learner to demonstrate that they can: |
| 1. Be able to review and determine the organisation’s strategic aims and objectives. | 1.1 Critically analyse the existing strategic aims and objectives of the organisation. |
| 1.2 Undertake a critical evaluation of the components of current organisational strategy. | |
| 1.3 Critically analyse the factors affecting the strategic aims of organisational strategy over the short and medium term. | |
| 2. Be able to evaluate progress towards achieving organisational strategic aims and objectives.
| 2.1 Apply a range of diagnostic and analytical tools to audit and assess progress towards existing strategic aims and objectives. |
| 2.2 Take responsibility for and critically assess the expectations of all stakeholders and their influence upon future organisational strategy. | |
| 2.3 Critically analyse, interpret and produce an evaluation of the existing organisational strategic position and progress towards achieving the existing strategy. | |
| 3. Be able to determine and evaluate strategic options to support a new strategic position. | 3.1 Critically evaluate and develop a range of alternative strategic options to meet organisational strategic aims, direction and objectives in the short and medium term. |
| 3.2 Determine and justify the existing strategic option that can meet the revised strategic position. |
Indicative Content
- Evaluate each component part of the chosen strategic plan
- Analyse the factors affecting the strategic plan of your choice
- Internal and external change drivers
- Structured evaluation of the organisation’s strategic position
- Strategic options to meet strategic aims and objectives
- Justifying strategic options
- Evaluating the expectations of all stakeholders
- Medelow – Johnson, Whittington and Scholes
- POSIWID and organisational purpose.
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