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Vince Lombardi’s “What It Takes to Be Number One” (1967): Central Idea, Purpose and Structure

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What’s It All About? Assessment: Vince Lombardi’s 1967 “What It Takes to Be Number One” Speech

  • Central Idea: In one sentence, state the central idea of your speech.
  • Central Idea Development: In 2–3 sentences, explain how the author developed this central idea in the beginning, middle and end.
  • Author’s Purpose: Was the purpose to explain, express, inform or persuade? In one sentence, explain how you determined it.
  • Text Structure: Identify the structure (cause and effect, compare and contrast, chronological, description, problem/solution or sequence). In 2–3 sentences, explain how you determined it.
  • Text Feature: What text feature could be added to a printed version to enhance understanding? In one sentence, explain how it would enhance the audience’s experience.
Vince Lombardi’s 1967 “What It Takes to Be Number One” Speech
Context
Green Bay Packers coach, among the most successful in NFL history
Central idea
Winning requires constant commitment, discipline and excellence
Purpose
Persuade

Model answers

Original example for study purposes. Answers follow the required sentence counts.

Central Idea

Vince Lombardi argues that winning is a habit that requires total, consistent commitment to excellence, discipline and hard work in football and in every area of life.

Central Idea Development

At the beginning, Lombardi establishes that “winning is not a sometime thing; it’s an all the time thing,” presenting victory as a constant habit rather than an occasional event. In the middle, he explains that success requires discipline, competitive spirit, mental toughness and leaders who earn respect and loyalty. At the end, he connects these ideas to life itself, describing a person’s finest hour as the moment after they have given everything to a good cause and stand victorious.

Author’s Purpose

Persuade. I determined that his purpose was to persuade because he uses strong, absolute statements and motivational language to convince his audience to adopt his values of commitment, effort and winning.

Text Structure

Cause and effect. Lombardi repeatedly shows that certain causes, such as commitment, discipline, preparation and strong leadership, produce the effect of winning and personal fulfillment. He also explains the opposite effect: half-hearted effort leads to losing. These cause-and-effect relationships organize the speech.

Text Feature

Bold headings for each quality of a winner, such as “Commitment,” “Discipline” and “Leadership”. Headings would help readers quickly identify and remember the key qualities Lombardi believes lead to success.

Background for understanding the speech

Vince Lombardi coached the Green Bay Packers to five NFL championships in the 1960s, including victories in the first two Super Bowls. His 1967 speech, often delivered to business and civic audiences, explained his philosophy of winning and leadership. It remains widely quoted in sports, business and leadership training. Because the speech is protected by copyright, quote only short phrases and cite your source.

Tip: connect Lombardi’s ideas to the audience he was addressing: he was speaking not only about football but about leadership and success in any field.

Related reading: Queen Elizabeth I at Tilbury, Vince Lombardi’s “What It Takes to Be Number One” and William Faulkner’s Nobel Prize speech

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