What international strategies does this firm use? Provide support for your answer. What internal characteristics of the firm support the use of this strategy? Analyze the firm's strengths and weaknesses.

The company is Disney (International Business)

Research paper

Criteria

Ratings

Pts

This criterion is linked to a Learning OutcomeOrganization

5 pts

Information is logically organized as to enhance the
reader’s understanding of the information

4 pts

Information simply follows the outline of the
assignment

3 pts

Information is somewhat organized but lacks
cohesiveness

5 pts

This criterion is linked to a Learning OutcomeGrammar,
Spelling, Punctuation

5 pts

No errors in grammar, spelling, and punctuation that
distract the reader from the content

4 pts

3-4 errors in grammar, spelling, and punctuation that
distract the reader from the content

3 pts

5-6 errors in grammar, spelling, and punctuation that
distract the reader from the content

5 pts

This criterion is linked to a Learning OutcomeLength/
Quality

5 pts

Individual sections of paper total 9-12 pages long.
Quality and quantity are verifiable.

4 pts

Individual sections of paper are the minimum number
of pages required (9). Quality is evident.

3 pts

Individual sections of paper are one page shorter or
longer than requirements

5 pts

This criterion is linked to a Learning OutcomeMechanics

5 pts

APA format is used for citation of references

4 pts

APA format is used for citation of references but 3-4
errors are present in format of references

3 pts

APA format is used for citation of references but
more than 4 errors are present in format of references

5 pts

This criterion is linked to a Learning
OutcomeIntroduction/ Exec Summary

30 pts

Clear explanation of the topic and justification of
the selection of industry/ country

25 pts

Explanation of the topic and justification of
selection of industry/ country is adequate

20 pts

Some explanation of the topic. Some attempt to
justify the selection of industry/ country

30 pts

This criterion is linked to a Learning OutcomeSection I

30 pts

Coverage is exhaustive and contains references for
every items addresses

25 pts

Coverage is complete and contains significant
references

20 pts

Coverage addresses some of the issues and is mostly
opinion with insignificant references

30 pts

This criterion is linked to a Learning OutcomeSection II

30 pts

Coverage is exhaustive and contains references for
every items addresses

25 pts

Coverage is complete and contains significant
references

20 pts

Coverage addresses some of the issues and is mostly
opinion with insignificant references

30 pts

This criterion is linked to a Learning OutcomeSection III

30 pts

Coverage is exhaustive and contains references for
every items addresses

25 pts

Coverage is complete and contains significant
references

20 pts

Coverage addresses some of the issues and is mostly
opinion with insignificant references

30 pts

This criterion is linked to a Learning OutcomeSection IV

30 pts

Coverage is exhaustive and contains references for
every items addresses

25 pts

Coverage is complete and contains significant
references

20 pts

Coverage addresses some of the issues and is mostly
opinion with insignificant references

30 pts

This criterion is linked to a Learning OutcomeDescription
of criterion

Conclusions/ Recommendations

30 pts

Coverage is exhaustive and contains references for
every items addresses

25 pts

Coverage is complete and contains significant
references

20 pts

Coverage addresses some of the issues and is mostly
opinion with insignificant references

30 pts

The paper should be structured as follows:

Introduction and overview This should include a paragraph or two providing context for the specific industry and main themes of the report.
Company profile This section includes basic identification of the company, current products, competitive and marketing situation, reasons to consider the internationalization, and the goals for the foreign markets.
Firm strategy

What international strategies does this firm use? Provide support for your answer.
What internal characteristics of the firm support the use of this strategy? Analyze the firm’s strengths and weaknesses.
Do you think this is an ideal strategy for this firm? Why or why not? If not, what do you recommend? Assess the firm’s external environment for opportunities and threats. Who are its greatest competitors globally and/or in specific countries?

Firm structure

What organizational structure is used in this firm? Provide support for your answer.
Is an ideal structure for this firm? Why or why not? If not, what do you recommend?

Ethical and Legal Issues

Identify the ethical and legal issues faced by this firm when operating in other countries. Support with examples.
Provide recommendations on how these issues can be managed using biblical principles.

Recommendations and Conclusion

Given the data and analysis, what should the firm do to maintain its position globally?
What new markets/countries should it consider?
Provide some conclusions about international management based on your findings.

Reports should be 9 to 10 pages (double-spaced in 12-point font) excluding cover page and references. At least 10 reputable references must be cited and referenced.

The International Strategic Analysis will be graded as follows:

Content – 70% This is the most important part of the strategic analysis. This shows a student’s ability to apply international strategy concepts to an MNE. Thoroughness, accuracy, and keen analysis are key in this paper.
Ethical and Biblical principles — 10%. Students must apply ethical and biblical principles when analyzing a firm’s internationalization strategy. Examine if the firm appears to operate on biblical principles.
Process – 20% This refers to readability, flow, logic, organization, professional look, and writing mechanics of the report. Reports should be clear, concise, structured in a logical fashion and easily readable, with a logical flow of thoughts and ideas. The paper should be devoid of spelling and grammatical errors. Correct use of APA format is expected

What international strategies does this firm use? Provide support for your answer. What internal characteristics of the firm support the use of this strategy? Analyze the firm’s strengths and weaknesses.

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