BMM6502 International Marketing Assignment 2, International Marketing Plan 2026 | Leeds Trinity University
BMM6502 Assignment Brief
| Module Title | BMM6502 International Marketing |
| Assignment Number and Title | Assignment 2, International Marketing Plan |
| Assignment Type | International Marketing Plan, 2500 words |
| Learning Outcomes |
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What am I required to do in this assignment?
You are tasked with undertaking a political, economic and cultural analysis of a new country- market opportunity for the purpose of devising an international market entry plan for an existing domestic company-product or service chosen by you. One of your selected countries (the company’s domestic market) must represent a developed economy (such as UK/Germany France, Europe, North America, whilst the new (host) market must represent a developing or emerging economy such as originating in Africa, Asia or South America. Your proposal must be technologically, economically, and ethically feasible and will require approval by the module tutor within the first two weeks of the teaching schedule. The result of this written plan contributes 70% to the overall module weighting. Submission date: 12.00 noon on 5th December 2025.
Note: The new international market (host market) should be one where the firm is not already marketing its product or service.
You are tasked with developing a marketing plan for a firm and product or service brand of your choice in a new international market
You firm (the domestic market) must represent a low context culture – usually associated with developed economies in Europe like UK, France and Germany, the US, Canada and Australia
The new international (host market) must represent a high context culture- usually (though not exclusively) associated with developing economies in Africa, Asia and South America – E.g Brazil, India, Japan, China, India
Is there a size limit?
Word Count: The word count for this assessment is 2500 words. This does not include the references list. If you exceed the word limit, any work after 2500 words will not be marked. Whilst you are not penalised for being under the word count, work that is substantially under the word count will be more limited in meeting the programme learning outcomes.
Referencing: students will be required to support their work with academic and industry relevant referencing following the APA 7th referencing style.
Referencing: It is required that your argument is consistently supported by references to recommended module text authors as well as your own independently researched sources. You must ensure that all your sources are reliable and correctly referenced according to academic writing conventions.
Assessment
| Component Form | Magnitude | Weighting and/or Pass/Fail | Assessment Deadline | Feedback Date | Objective(s) Assessed |
|---|---|---|---|---|---|
| International Marketing Plan Presentation | 10 minutes | 30% | 20th February 2026, 12pm noon | — | 1, 2, 3 |
| International Marketing Plan – Written | 2,500 words | 70% | 2nd April 2026, 12pm noon | 15 working days after the submission date | 1, 2, 3 |
How will my assignment be marked?
Your assignment will be marked based on the marking criteria below. Make sure you read thoroughly to seehow you can accumulate marks.
| Criteria | Exceptional (90–100) | Outstanding (80–89) | First (70–79) | 2(i) (60–69) | 2(ii) (50–59) | Third (40–49) | Fail (30–39) | Abject Fail (0–29) |
|---|---|---|---|---|---|---|---|---|
| Knowledge & Understanding | Polished grasp, authoritative, complex understanding of sustainability policies | Comprehensive and confident grasp with strong sense of complexity | Thorough understanding applied well to case | Secure general understanding, reasonable application | Sound knowledge, relevant to case | Limited knowledge, basic understanding | Faulty understanding, irrelevant content | No understanding or absent content |
| Structure & Argument | Integrated, sophisticated, insightful connections, highly creative | Clear argument, insightful links, creative understanding | Logical structure, good flow, some creativity | Well-focused, some direction & creativity | Addresses topic, some connections | Weak, limited connections | No clear argument, weak links | No argument, faulty connections |
| Analysis & Conclusions | Original, critical, judicious conclusions | Strong analysis with pertinent conclusions | Insightful analysis with appropriate conclusions | Strong analysis, some general conclusions | Some conclusions with comparisons | Basic, descriptive, little evaluation | Insufficient or illogical conclusions | No evaluation or absent conclusions |
| Sources & Evidence | Extensive, evaluative use of sources | Extensive use with some evaluation | Clear support with well-selected evidence | Relevant evidence used consistently | Simple use of evidence | Superficial evidence | Lack of relevant sources | No evidence |
| Referencing & Technical Skills | Flawless referencing, extensive academic sources | Flawless, wide range of sources | Excellent referencing, good range | Consistent referencing, some sources | Mostly consistent, limited sources | Weak referencing, few sources | Inadequate referencing | No or incorrect referencing |
| Written Style & Clarity | Professional, sophisticated, exceptional clarity | Fluent, coherent, professional | Accurate, clear, coherent | Clear, good engagement | Some lapses in clarity | Awkward, limited clarity |
