ONL707 : Strategic Marketing Assignment brief

Module code: ONL707

Module title: Strategic Marketing

Word-length: Assignment 1 (750 words), Assignment 2 (750 words), Assignment 3 (1500 words)

Strategic Marketing Assignment 1

Select an organization that you are familiar with and produce a 750-word report providing an introduction and background to the organisation, highlighting any clear critical insights into the current strategic marketing issues facing that organization.

Strategic Marketing – Assignment 2

Building on assignment 1

Select an organization that you are familiar with and produce a 750-word report providing a clear critical insight into the current strategic marketing issues facing that organization.

Please see below for guidance.

Using appropriate academic strategic marketing tools and frameworks:

1. Conduct a situational analysis of the organisation’s current internal and external marketing environment.
2. Provide evidence of your analyses either as appendices or in the body of the report, remembering to reference all evidence.
3. From the analysis, critically analyse the internal factors and external factors, discussing how they impact on the organisation’s marketing strategy and performance.

Strategic Marketing Assignment 3

Building on assignment 1 and 2

You are required to produce a 1,500-word report which critically appraises the organisation’s current Marketing Strategy.

In order to do this, you should build upon the findings from your situational analysis from Assignment 1 and assignment 2 in order to recommend what strategic marketing options the company could consider and how these might be implemented. Please see further guidance below.

The report:

1. Building on the findings of your situational analysis in Assignment 1 and 2 you are asked to produce a report which critically appraises the marketing situation of the organisation and the strategic marketing options open to it.
2. Identify growth opportunities from these options and outline a creative and innovative marketing strategy to exploit this to gain competitive advantage for the organisation in the marketplace.
3. How can this strategy be implemented, monitored, and controlled?

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