IBM380 International Business Capstone Management Project: Five-Chapter Research Paper and Presentation

IBM380 is the final module of the International Business Management programme. Students choose a research topic linked to their BBA specialisation, such as an international marketing strategy question, and write a five-chapter research paper that applies international business theory to a real business setting, then present the project in a slideshow with talking points in the footnotes.

Instructions

1. Choose a topic related to international business management.
2. Use the five-chapter research format:
   • Introduction
   • Literature Review
   • Methodology
   • Results
   • Conclusion
3. Create a PowerPoint or slideshow presentation presenting your capstone research project. Add all of your talking points into the footnotes of the slideshow.

Marking Scheme

Module Learning Objectives

On successful completion of the module, learners will be able to:

1. Choose a research topic
2. Review appropriate literature for research papers
3. Understand research methodology
4. Analyse results of research
5. Conclude research papers with valid evidence
6. Contribute research to the business world
7. Create a presentation
8. Link business strategies and theories to real-life application

Subject Outline

• Introduction to research
• Plagiarism and academic integrity
• Steps to conducting research
• Important research chapters
• Research methodology
• Forming conclusions
• Presenting research

Classification of Marks

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