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Principles of Marketing Assignment: Brief, Structure and Guidance Module Information Module: Principles of Marketing – MC4061QA Intake: April 2026 – Semester 2 Assessment: Individual Written Report Word Limit: 1,500 words

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Principles of Marketing Assignment: Brief, Structure and Guidance

Module Information

  • Module: Principles of Marketing – MC4061QA
  • Intake: April 2026 – Semester 2
  • Assessment: Individual Written Report
  • Word Limit: 1,500 words maximum
  • Learning Outcomes: 1, 2 and 3
  • Assessment Weighting: 100%
  • Submission Deadline: Monday, 14 December 2026, before 3:00 p.m.
  • Submission Platform: Turnitin

Introduction to the Assignment

The aim of this assessment is to enable students to apply the knowledge gained during the Principles of Marketing module. Students are required to select an organisation.

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