Social and New Media Assignment: Website Revamp and Social Media Strategy Proposal (Topic 1)

In this Social and New Media assignment, students take on the role of a digital strategy consultant asked to revamp an existing website named by the lecturer. The proposal must judge the site’s current state, its key message and call-to-action effectiveness, and then show how the company can use new and social media tools to strengthen its online presence.

Topic 1

You work as a digital strategy consultant and have been asked to come up with a recommendation to revamp an existing website (named by your lecturer) and improve their online presence.

Your recommendation should be based on the current state of its website and the analysis of the message and call to action effectiveness. You need to elaborate how the company can use New and Social Media tools to its advantage.

Format for Your Written Proposal

Come up with a high-level design document of at least 1,800 words (+/- 10%) that specifies all, more than or some of the following:

1. Overview of company and current online presence
2. Target audience
3. Identification of current strategy
4. Identification of key message and call to action
5. Recommendations for strategy change or enhancement for website
6. Recommendations for New and Social Media engagement
7. Suggested campaign plan
8. Sample production schedule
9. Conclusion
10. Concept art / screenshot if any or applicable

Marking Rubric

Note: Marks are deducted for a poorly written report due to inconsistent grammar, sentence construction, paragraphing, spelling and typo errors. All sources, including diagrams, must be referenced in-text and in a full APA reference list.

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